Scott Wilson, CEO
With a myriad of information available on the internet today, search engines have become the go-to source to research about any subject. However, a user, while looking up a query on a search engine, is often served with information clutter that makes it difficult to find relevant data. For instance, if you search Blackberry in a search engine, the first results that come up are about the mobile phone rather than the fruit. While this can be avoided by using specific keywords, it consumes more time and demands extra effort from researchers. This becomes even more difficult when searching for niche markets such as horticulture, as these markets do not have vast information available across the web. Amidst this scenario, Joticle Inc, an Arizona-based company, is leveraging its advanced learning management system to help people get rid of the information clutter and save time. The company currently has researched and consolidated domain-specific content for over 260 topics. “We are not just offering a tutorial site. We are instead aggregating information best suited for learning a topic and bundling it into a learning pod that encourages the growth of a topic community,” says Scott Wilson, CEO of Joticle Inc.
The company offers robust research and reference applications named ‘Learning Pods’ available as free downloadable mobile apps. Each pod gives information about a specific topic and contains an exhaustive glossary built as an outcome of in-depth research on that topic. For instance, the Jot Pomology app offered by Joticle contains 403 glossary items in contrast to 30 or 40 glossary terms found in average websites.
The company’s apps also have resources related to careers, organizations, and education in a niche field. Within the resource tab, an extensive tutorial section is available. A unique feature of the Learning Pods is its Joticle Picks section that includes external websites with topic-related content. Intended to provide a window to clutter-free information on the internet, there are two buttons available in the app— Google Pop and Bing Pop—that show results of each specific keyword related to that particular topic in the search engines.
Through these learning apps, Joticle aims to build a community around that specific field for positive discussions and interaction. The firm’s Learning Pods have a community tab that includes a forum, which brings together content experts and knowledge seekers. It acts as a platform for expert-driven discussions where users can share opinions. Not just that, they can also share external content, which will be updated in the app if found relevant. “We do not want to provide static content and not pay attention to the app. We want it to be ever-evolving and build a community around it,” states Wilson.
Along with the mission to engage a receptive community, Joticle aims to give back to the community in the niche markets through its services. With the launch of each Learning Pod topic, the company collaborates with a non-profit organization related to that industry to help create awareness about their cause. For instance, there are non-profit organizations for jugglers, who get injured during performances. Joticle provides information about these organizations in its Learning Pod for Jugglers.
The firm has also been sponsoring the Golf Tournament conducted by Teen Challenge of Arizona for the last two years. Teen Challenge is a collective that helps people to fight drug and alcohol addiction. The company is also planning to launch a Golf Learning Pod in the near future. “We strive to be socially conscious, creating awareness in the community. We focus on providing knowledge as well as enforcing it in our culture,” affirms Wilson.
Joticle plans to launch over 400 apps in the course of three years. Currently, the company is gearing up for its next level of series funding to introduce 260 topics in the research development stage. “We want to bring technology into niche markets without being invasive and provide our Pods as knowledge tools,” concludes Wilson.